Powerful and Authentic

"Beyond the Peaks" is a powerful and authentic exploration of the tourism industry in Tyrol and South Tyrol, offering unique insights from 53 practitioners before the Corona pandemic and 28 during the crisis.

Using a neutral and unbiased approach, the author delves deep into the minds of decision-makers from various sectors of the tourism ecosystem. This book captures these professionals' raw emotions, opinions, and visions, painting a vivid picture of the challenges and opportunities they face.

Through engaging and thought-provoking conversations, the author identifies the critical issues in the tourism industry and presents the practitioners' perspectives on digitalization, market positioning, and the role of state tourism organizations. The book also highlights the impact of the Corona pandemic on the industry, emphasizing the need for flexibility, adaptability, and collaboration.

"Beyond the Peaks" takes readers on a journey through the heart of the Alpine region, revealing the potential for sustainable growth and innovation in a post-pandemic world. By showcasing the diverse voices of hotel owners, farmers, school directors, and tourism association managers, the author has crafted a compelling narrative that will inspire and challenge those interested in the future of the Tyrol tourism industry.

Discover the real story behind Tyrol's tourism and uncover the strategies, values, and motivations of the people who are shaping its future.

Acknowledgements

This book would not have been possible without the input of 53 practitioners in mountain tourism from Tyrol and South Tyrol. It is a collection of their opinions, expectations, hopes, and perspectives on how they envision the development of tourism in the coming years. My most heartfelt thanks go to:

• Andreas Lackner - Tourismusverband Mayrhofen-Hippach

• Andreas Steibl - Tourismusverband Paznaun-Ischgl

• Bärbel Frey - AQUA DOME

• Bernhard Wildauer - Bundesschulzentrum Zillertal

• Björn Rasmus - Bio Alpin (Bio vom Berg)

• Carla Laurino - Tourismusverein Südtiroler Unterland

• Christian Girardi - Global Forum Südtirol (GFS)

• Christian Pfeifer - Südtiroler Wirtschaftszeitung

• Christian Pfister - Das Zillergrund

• Christof Schalber - Tourismusverband Serfaus Fis Ladis

• Christian Klingler - Tirol Werbung

• Christian Turisser-Gala - TFBS Absam

• Christian Schnöller - Area 47

• Diana Monnerjahn - Diana Consulting

• Eva-Maria Hänel - Speed-You-Up

• Eva Patscheider - Geschäftsführung Patscheider

• Evelyn Oberleiter - Terra Institute

• Franz Theurl - Tourismusverband Osttirol

• Florian Ultsch - Hotel Adlers

• Franz X. Gruber - Vizebürgermeister, Klubobmann-Stellv. Innsbruck

• Georg Kofler - Posthotel Achenkirch

• Georg Giner - Ferienparadies Natterer See

• Götz Monnerjahn - Diana Consulting

• Hannes Lösch - Limendo

• Hans Kröller - Kröller Familienhotel

• Hartwig Gerstgrasser - Landeshotelfachschule Kaiserhof

• Helmut Dollnig - Vize Bürgermeister Serfaus & Geschäftsführung Patscheider

• Ingrid Hofer - Kurverwaltung Meran

• Jack Falkner - Seilbahnen Sölden

• Josef Geisler - LHStv und Obmann Tiroler Bauernbund

• Klaus Egger - Referent für Nachhaltigkeit Land Südtirol

• Karin Seiler-Lall - Innsbruck Tourismus

• Manuel Lampe - Agentur Fundus

• Manuel Steinmair - Hotel Quelle

• Michil Costa - Hotel La Perla

• Noemi Call - Researcher: Interkulturelle Nachhaltigkeit im Tourismus phil. betrachtet

• Oliver Schwarz - Tourismusverband Ötztal

• Paul Strickner - Landwirt / Gemeinderat Grieß am Brenner

• Petra Fraune - Tiroler Zugspitz Arena

• Reinhard Lanner - Österreich Werbung

• Roland Volderauer - Tourismusverband Stubai

• Robert Ranzi - Standortagentur Tirol

• Sabine Wechselberger - Villa Blanka

• Stefan Fauster - Drumlerhof

• Stefan Mangott - Seilbahn Komperdell Serfaus

• Stefan Isser - D.Swarovski Tourism Services GmbH

• Tobias Schrott - Giggle

• Thomas Schroll - Nordkettenbahnen

• Veronika Schalber - Wellnessresidenz Schalber

• Werner Call - Excelsior Dolomites Life Resort