Powerful and Authentic

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"Beyond the Peaks" is a powerful and authentic exploration of the tourism industry in Tyrol and South Tyrol, offering unique insights from 53 practitioners before the Corona pandemic and 28 during the crisis.

Using a neutral and unbiased approach, the author delves deep into the minds of decision-makers from various sectors of the tourism ecosystem. This book captures these professionals' raw emotions, opinions, and visions, painting a vivid picture of the challenges and opportunities they face.

Through engaging and thought-provoking conversations, the author identifies the critical issues in the tourism industry and presents the practitioners' perspectives on digitalization, market positioning, and the role of state tourism organizations. The book also highlights the impact of the Corona pandemic on the industry, emphasizing the need for flexibility, adaptability, and collaboration.

"Beyond the Peaks" takes readers on a journey through the heart of the Alpine region, revealing the potential for sustainable growth and innovation in a post-pandemic world. By showcasing the diverse voices of hotel owners, farmers, school directors, and tourism association managers, the author has crafted a compelling narrative that will inspire and challenge those interested in the future of the Tyrol tourism industry.

Discover the real story behind Tyrol's tourism and uncover the strategies, values, and motivations of the people who are shaping its future.


This book would not have been possible without the input of 53 practitioners in mountain tourism from Tyrol and South Tyrol. It is a collection of their opinions, expectations, hopes, and perspectives on how they envision the development of tourism in the coming years. My most heartfelt thanks go to: