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Powerful and Authentic
"Beyond the Peaks" is a powerful and authentic exploration of the tourism industry in Tyrol and South Tyrol, offering unique insights from 53 practitioners before the Corona pandemic and 28 during the crisis.
Using a neutral and unbiased approach, the author delves deep into the minds of decision-makers from various sectors of the tourism ecosystem. This book captures these professionals' raw emotions, opinions, and visions, painting a vivid picture of the challenges and opportunities they face.
Through engaging and thought-provoking conversations, the author identifies the critical issues in the tourism industry and presents the practitioners' perspectives on digitalization, market positioning, and the role of state tourism organizations. The book also highlights the impact of the Corona pandemic on the industry, emphasizing the need for flexibility, adaptability, and collaboration.
"Beyond the Peaks" takes readers on a journey through the heart of the Alpine region, revealing the potential for sustainable growth and innovation in a post-pandemic world. By showcasing the diverse voices of hotel owners, farmers, school directors, and tourism association managers, the author has crafted a compelling narrative that will inspire and challenge those interested in the future of the Tyrol tourism industry.
Discover the real story behind Tyrol's tourism and uncover the strategies, values, and motivations of the people who are shaping its future.
Acknowledgements
This book would not have been possible without the input of 53 practitioners in mountain tourism from Tyrol and South Tyrol. It is a collection of their opinions, expectations, hopes, and perspectives on how they envision the development of tourism in the coming years. My most heartfelt thanks go to:
Andreas Lackner - Tourismusverband Mayrhofen-Hippach
Andreas Steibl - Tourismusverband Paznaun-Ischgl
Bärbel Frey - AQUA DOME
Bernhard Wildauer - Bundesschulzentrum Zillertal
Björn Rasmus - Bio Alpin (Bio vom Berg)
Carla Laurino - Tourismusverein Südtiroler Unterland
Christian Girardi - Global Forum Südtirol (GFS)
Christian Pfeifer - Südtiroler Wirtschaftszeitung
Christian Pfister - Das Zillergrund
Christof Schalber - Tourismusverband Serfaus Fis Ladis
Christian Klingler - Tirol Werbung
Christian Turisser-Gala - TFBS Absam
Christian Schnöller - Area 47
Diana Monnerjahn - Diana Consulting
Eva-Maria Hänel - Speed-You-Up
Eva Patscheider - Geschäftsführung Patscheider
Evelyn Oberleiter - Terra Institute
Franz Theurl - Tourismusverband Osttirol
Florian Ultsch - Hotel Adlers
Franz X. Gruber - Vizebürgermeister, Klubobmann-Stellv. Innsbruck
Georg Kofler - Posthotel Achenkirch
Georg Giner - Ferienparadies Natterer See
Götz Monnerjahn - Diana Consulting
Hannes Lösch - Limendo
Hans Kröller - Kröller Familienhotel
Hartwig Gerstgrasser - Landeshotelfachschule Kaiserhof
Helmut Dollnig - Vize Bürgermeister Serfaus & Geschäftsführung Patscheider
Ingrid Hofer - Kurverwaltung Meran
Jack Falkner - Seilbahnen Sölden
Josef Geisler - LHStv und Obmann Tiroler Bauernbund
Klaus Egger - Referent für Nachhaltigkeit Land Südtirol
Karin Seiler-Lall - Innsbruck Tourismus
Manuel Lampe - Agentur Fundus
Manuel Steinmair - Hotel Quelle
Michil Costa - Hotel La Perla
Noemi Call - Researcher: Interkulturelle Nachhaltigkeit im Tourismus phil. betrachtet
Oliver Schwarz - Tourismusverband Ötztal
Paul Strickner - Landwirt / Gemeinderat Grieß am Brenner
Petra Fraune - Tiroler Zugspitz Arena
Reinhard Lanner - Österreich Werbung
Roland Volderauer - Tourismusverband Stubai
Robert Ranzi - Standortagentur Tirol
Sabine Wechselberger - Villa Blanka
Stefan Fauster - Drumlerhof
Stefan Mangott - Seilbahn Komperdell Serfaus
Stefan Isser - D.Swarovski Tourism Services GmbH
Tobias Schrott - Giggle
Thomas Schroll - Nordkettenbahnen
Veronika Schalber - Wellnessresidenz Schalber
Werner Call - Excelsior Dolomites Life Resort
+4400 Readers: Joint Today!
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Daniel Egger, Innsbruck, Unternehmensberatung
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